These Branding Guidelines may be updated from time to time, with the most recent version available at https://amarillohop.com/brand. Please follow these guidelines (including as updated) when using the AMARILLO® trademark:
Use the appropriate registered trademark symbol (®) and a capital “A.”
AMARILLO® or Amarillo®
AMARILLO or amarillo
Use the AMARILLO® trademark as an adjective and not as a noun.
AMARILLO® brand VGXP01 varietal hops
AMARILLO® VGXP01 hops
Made with Amarillo
Amarillo adds notes of citrus
We use Amarillo in our recipe
Use the AMARILLO mark to refer to AMARILLO® hops as an ingredient.
brewed with AMARILLO® brand VGXP01 varietal hops
contains Centennial and Amarillo® hops
brewed with Citra and Amarillo
Do not use the AMARILLO mark in a beer or hop product name without permission from VGF. This use incorrectly implies some relationship to or endorsement by VGF.
The name “XYZ PALE ALE” with an ingredient list elsewhere on the label that includes AMARILLO® hops
AMARILLO PALE ALE
ONE HOP AMARILLO
Include the following attribution of VGF’s ownership of the AMARILLO® trademark on your website: AMARILLO® is a trademark owned by Virgil Gamache Farms, Inc.
And where commercially practicable, also include the above attribution on labeling and packaging.