Branding Guidelines for VGF's AMARILLO Trademark
These Branding Guidelines may be updated from time to time, with the most recent version available at https://amarillohop.com/brand. Please follow these guidelines (including as updated) when using the AMARILLO® trademark:
Use the appropriate registered trademark symbol (®) and a capital “A.”
Proper:
AMARILLO® or Amarillo®
Improper:
AMARILLO or amarillo
Use the AMARILLO® trademark as an adjective and not as a noun.
Proper:
AMARILLO® brand VGXP01 varietal hops
AMARILLO® VGXP01 hops
Amarillo® hops
Improper:
Made with Amarillo
Amarillo adds notes of citrus
We use Amarillo in our recipe
Use the AMARILLO mark to refer to AMARILLO® hops as an ingredient.
Proper:
brewed with AMARILLO® brand VGXP01 varietal hops
contains Centennial and Amarillo® hops
Improper:
brewed with Citra and Amarillo
Hops: Amarillo
Do not use the AMARILLO mark in a beer or hop product name without permission from VGF. This use incorrectly implies some relationship to or endorsement by VGF.
Proper:
The name “XYZ PALE ALE” with an ingredient list elsewhere on the label that includes AMARILLO® hops
Improper:
AMARILLO PALE ALE
ZAMARILLO IPA
ONE HOP AMARILLO
Include the following attribution of VGF’s ownership of the AMARILLO® trademark on your website: AMARILLO® is a trademark owned by Virgil Gamache Farms, Inc.
And where commercially practicable, also include the above attribution on labeling and packaging.
