Branding Guidelines for VGF’s AMARILLO® Trademark

These Branding Guidelines may be updated from time to time, with the most recent version available at https://amarillohop.com/brand. Please follow these guidelines (including as updated) when using the AMARILLO® trademark:

Use the appropriate registered trademark symbol (®) and a capital “A.”

Proper:

AMARILLO® or Amarillo®

Improper:

AMARILLO or amarillo

Use the AMARILLO® trademark as an adjective and not as a noun.

Proper:

AMARILLO® brand VGXP01 varietal hops

AMARILLO® VGXP01 hops

Amarillo® hops

Improper:

Made with Amarillo

Amarillo adds notes of citrus

We use Amarillo in our recipe

Use the AMARILLO mark to refer to AMARILLO® hops as an ingredient.

Proper:

brewed with AMARILLO® brand VGXP01 varietal hops

contains Centennial and Amarillo® hops

Improper:

brewed with Citra and Amarillo

Hops: Amarillo

Do not use the AMARILLO mark in a beer or hop product name without permission from VGF. This use incorrectly implies some relationship to or endorsement by VGF.

Proper:

The name “XYZ PALE ALE” with an ingredient list elsewhere on the label that includes AMARILLO® hops

Improper:

AMARILLO PALE ALE

ZAMARILLO IPA

ONE HOP AMARILLO

Include the following attribution of VGF’s ownership of the AMARILLO® trademark on your website: AMARILLO® is a trademark owned by Virgil Gamache Farms, Inc.

And where commercially practicable, also include the above attribution on labeling and packaging.

Amarillo® Hop Branding

Request Marketing Assets

General questions? info@vgfinc.com Phone: 509-865-6422